Shell celebrates success with Ducati

The iconic Italian motorcycle manufacturer, Ducati, has very good reason to
celebrate this week. Australian factory rider Troy Bayliss was crowned 2008
World Superbike Champion at the latest round in France, and in the process
also secured the Manufacturers title for Ducati. Meanwhile, over in Australia,
Casey Stoner took a convincing win in his home country in what was Ducati’s
100th MotoGP race. As technical partner to Ducati, these are also victories for
Shell.
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“Since the two companies joined forces in the World Superbike Championship
in 1999 and in MotoGP in 2003, the flow of results has been tangible and
consistent at race tracks around the world” said Juan Carlos Perez, General
Manager of Global Sponsorship, Shell Brands International. “Shell has fully
embraced the strategic relationship in which both parties put engineering
development first, which has led to yet another successful milestone in the
history of the partnership.”
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